Earning money part-time – practical?
On the one hand it seems like the perfect situation, make extra money with the web whilst still keeping your day job. But just how practical is it to do? Well for a start it’s by no means realistic for all types of web businesses, for example with a full online store. So I’m talking about a proper ecommerce site where you’re taking orders and shipping out products to customers. Don’t get me wrong an ecommerce store requires much less man-power than a real one but you still have all the usual headaches like dealing with customers, returns and managing stock etc. This is before you get to all the other essential activities like marketing and site development, there’s no way your going to manage this when you get home from work. Actually something like selling on eBay could be quite a chore too, anything that involves a lot of communication with people is going to require plenty of time.
I hear a lot about passive income these days but I think many people have the concept wrong. It’s not an income without work but it does mean the business doesn’t need constant attention in order to earn money, you can often put the time in when you have it which is ideal for many people. So what is the system and how much does it cost? Well I’m not selling a system for a start but in short I make money by building sites that I then sell advertising on, the great thing about this concept is I’m not responsible to anyone. How much time you want/need to put in is really up to you, but ultimately only you will be responsible for your success.
There are some other great little businesses that earn money with the net but if you’re looking to start part-time then:
- You can’t be spending too much time dealing/negotiating with people.
- Shouldn’t need you to check in every day, you want to only spend time when you have it.
- Not much investment (I’m assuming if you’re willing to do 2 jobs you’re not rich!)
- You want to focus on learning one or two main skills, you don’t have the time to learn everything.
The great thing is that building sites really does tick all of the boxes above and its getting very accessible for non-technical people to get started. But since I’m not trying to sell some overpriced ebook or pyramid scheme there’s no need to promise a magic formula that will do the work for you. It’s still a complex and time consuming business to learn, but if it was easy wouldn’t everyone be doing it?
On a slightly un-related note check out the video by Jim Rohn above, only just discovered his stuff lately but he does have some genuinely good points (not just the Anthony Robbins hype). Until next time.
There’s no out of the box for making money
I hope this isn’t one of those posts that repeat’s something I’ve already made clear, even if it is it’s probably worth saying again. So we all know that there’s loads of get rich quick scams on the net and I suppose to an extent most of us are immune to them (I hope). However the question remains, is there a way to earn money online out of the box? Well the short answer is no for one main reason, out of the box implies easy with no work. If it’s that easy then everyone would be doing it, and by proxy it probably wouldn’t work anymore.
I’m not trying to say that everything needs to be complex to work but I can guarantee if its point and click it’s unlikely to produce results on its own. That doesn’t mean simple ideas can’t be part of a much larger money making plan, for instance:
- WordPress CMS, 5 minutes and you have a website.
- Cheap web-hosting that’s point and click to setup.
- Contacting other webmasters to promote your site, time consuming but simple.
The thing is I keep seeing people starting up these out of the box ecommerce sites selling the exact same products at the exact same prices as everyone else, why bother? Everyone seems to think that “internet” is a magic keyword that results in instant money. You look at some of the most successful net businesses and while the infrastructure they used was simple the concept and idea were unique and original.
I really think that in order to put together a collection of ideas that work you need to try a lot of things that don’t. This too is another stumbling block as fear of failure can be a major hurdle for anyone starting a business on the net.
Foundation 07 // Chris Sacca from Kevin Rose on Vimeo.
Also on a slightly unrelated note I wanted to post this great video by Kevin Rose I found. It’s one of a series where he interviews successful entrepreneurs and tries to decipher their methods. It’s quite long but I promise its worth a watch, only problem with these kind of videos is they can be quite addictive, information overload can be a real problem!
The skills required to be a great webmaster
So building a website is no longer the great mystery that it used to be, but there’s a difference between building a website and building a website that’s successful and makes money. To me it’s a complete package of skills and you’re only going to be successful if you master (at least in part) all of them. Here’s a rundown of what I think it takes:
- Some technical knowledge. Note I’m only saying some because you don’t really need to be able to program to build a website, most out of the box platforms look great from the start e.g wordpress, but it is handy to know a little html.
- Design know-how. Again I’m not really talking about this from a technical point of view, just from the viewpoint that you know what looks good and what doesn’t. Having an eye for creating something that people find easy to use is also very important.
- Marketing. Probably the most important factor and worthy of more than just a paragraph here. However you really have to know what you’re doing here if you’re investing money into the business, the only real way to learn is to practice so it’s best to start with a small project/site before going crazy.
- Perseverance. Also very important and actually the one that causes the most failures. It can take much longer that you expect to create a successful site so how are you going to keep going? Also what if it fails completely, do you have the willpower to start again, most people don’t.
- Analysation. Fancy word but all it means is the ability to figure out what’s working/not working for your site and why. This could be anything from what your seo efforts are not successful to why visitors aren’t converting into sales. It’s that ability to interpret stats into action and to adapt what you’re doing that separates great webmasters from the rest.
Five points seems a bit sparse for what can be a huge process, still you always need a base to start from so I hope it helps. Part of the problem I’m finding with trying to document a lot of this website building process is there’s just too much to cover, plus the fact that everyone has their own process for doing things and overloading people with too much info could do more harm than good! Still I hope the tips above help if you’re thinking about starting a site.
An online business for an offline world
I’ve been thinking a lot lately about just how clueless so many offline businesses are about the web. Its bit of a generalisation I have to admit but when you look a little closer at the way so many companies are trying to adapt their business to net the net it’s a bit scary. Granted most businesses have a website but often they are so bad I want to cry, and it’s not just design mistakes I’m talking about, its factors that directly affect how well the business is going to do online i.e. marketing.
So this has got me thinking about a way to in-directly earn money online by providing services to these “lost” businesses. It’s true there’s a million and one people doing web-design these days but how many companies actually have the promotion and marketing thing working well? I’ve always thought there was money in marketing smaller businesses for two main reasons:
- They are usually competing in a smaller market so it shouldn’t be difficult from a technical point of view to deliver results. Think making them No1 for “Mechanic in Birmingham”, how hard is that gonna be?
- Everyone else is overlooking these smaller businesses in the race to land the big fish. Imagine if you had a load of these small companies paying a monthly fee (£50) for promoting their site online, that can really add up.
I suppose the point I’m making is that while I love affiliate marketing, seo and all that stuff often you can make more leveraging your skills to real world businesses, the key has always been to interpret and adapt to what’s happening, it’s what all great entrepreneurs do.
What it all comes back to though is acquiring as skill that the market demands, whether that’s graphic design, seo or programming its only possible to leverage what people need and what your good at. It’s a common factor they don’t talk about in the get rich quick ebooks, if you wanna make money on the web you need to be bringing value to the table in one way or another.
One very important point that I can’t miss out is how much time your average “business to business” provider spends dealing with people. I can tell you first hand from the web design industry that sometimes you can spend more time dealing with a client and all their “issues” than building the site. The problem is you often don’t know that you have a difficult client until it’s too late. At the other end of the scale though it is possible to get clients that are great to work with and it’s even better when they have regular work, its kinda like hitting the lottery when this happens (for them and you).
Still with all that being said I’m sure the mixture between offline/online business is going to appeal to some people for the reasons listed above. I do like listing all these different ideas I have to admit, when it comes to earning money online there’s a million methods and a million variations on each one. Everyone always puts their own spin on any money making idea (they have to). Until next time…
Why do some websites fail while others are winning!
Please excuse the Charlie Sheen reference, I know were all “winning” in our own way but how do you win when it comes to creating a successful website? If two people are sites in the exact same market what determines which makes money and which doesn’t? It can’t be luck all the time.
1. Picking the right market. This is essential, if you’re in a super competitive industry then you better be there for the long haul because in the online world nothing happens that quick, especially if you’re trying to build a brand. Remember it’s better to be number no1 in a niche than No 83 in a multinational dog-fight. Maybe it’s an ego thing but I keep seeing people trying to compete with million pound companies with 1% of the resources and quality, it’s not smart thinking.
2. Dedication. It’s easy to give up on anything when results are distant but you have to accept that any legitimate business opportunity weather its earning money online or opening a shop on a high street it takes time. I suppose people think that because it’s the internet there should be a way to make money online instantly. The truth is reputation and trust are built online the same way as offline, it takes time.
3. Spending time/money on the wrong things. This usually happening when people start their first website and many hours are accrued just by tweaking that top banner image 10 pixels to the left. No site is perfect and the thing is if you have no traffic at the start it really doesn’t matter if the new shade of lilac goes with the grey menu or not. It’s important to have a professional looking design but don’t go nuts with it, in the scheme of things its way down the to-do list.
4. Finding a path to cash. It is essential you have at least some idea how the site is going to earn money before you start. Yes I know Google,Twitter,Facebook didn’t know either (twitter still doesn’t make money) it’s not the same thing. If you’re building the site to earn a living and not just as a hobby then it’s an investment and it needs to make a return at some point. There are lots of revenue streams from advertising to ecommerce that can generate big revenues but only if implemented correctly, monetisation isn’t one of those things that works out itself.
5. Marketing strategy. The reason most people leave this out is because internet marketing is much more of a technical exercise than in the offline world. You really need a plan out where your visitors are going to be coming from and how you’re going to work with that medium. If its facebook then you better understand viral media and social marking. If it’s Google then you better have a strong grip on SEO and PPC. And the thing is if you don’t understand them then you better have the money to pay someone who does otherwise your going no-where my friend.
So I didn’t include luck on the list even though as we know it’s always a factor in everything we do. However I believe very much in volume and quantity when it comes to success online, do enough for long enough and something’s gonna work (not very technical I know). There’s more to a successful web business than this and certainly true if you want to earn real money on a consistent basis but if I were starting out I would concentrate on those 5 points and as Mike Tyson said, “Refuse to lose”!