Content is key to making money online
So i wanted to talk a little about why the content on your website is so important. One of the biggest mistakes people make when creating content for their site is that they make it way too formal. This can often put off people who are just casually browsing your site and looking for some general information. Indeed i think general is the keyword as it i would say 90% of the people who are surfing the web and browsing websites are not looking for technical information but a general overview of your subject, i suppose this is why people love bullet points and lists so much as it allows them to get to the key facts really quickly.
Speed is another important point when it comes to content, can the person browsing your site find the information they want quickly? If not then you could be in trouble as research has shown the average person will only wait around 8 seconds on your site before moving on sfgogomewhere else, can you capture their attention fast enough?
For many reasons the majority of the content on the internet is text but while it is the easiest medium to create its not always the best way to get information across to people, ie just look at the success of youtube. Text on the internet can be quite boring for people sometimes and a few pictures or videos here and there can really break up the monotony of a long article.
The way you write your content can also have a big impact on your overall sales, however many people still make the mistake of trying to sell to aggressively to their customers. People are now very wary of the hard sell and can often feel your content is a ploy to make you more money online, your customer should always feel like your product/service is there to help them first and foremost.
I know for some people creating content for the internet can be a real pain, this is why we see so many companies who just copy their generic sales brochures and product stats straight onto their new website. This is nearly always a mistake, if you can’t add unique value to your content then there really is no point too it. Similarly if your content is just another re-written copy of something someone else has created then it can often be pretty obvious to anyone reading it. For these reasons many people can be intimidated when trying to create content for the web, weather that is an article to help you earn money with your blog or a chart to show your latest sales it doesn’t matter. What does matter is that you can convey the message quickly and clearly, essentially you need to give your visitors what they want (and not what you think they want).
Another big part of content building these days is creating content that people will want to link too. As i mentioned earlier links are the lifeblood of seo and anything that helps you to get more of them is a good thing. For many link building is a manual process but it doesn’t have to be if you are creating amazing content that lots of people want to reference on their sites and blogs. The key is to create something unique and compelling and that people feel the overwhelming desire to share. Easier said than done i know but if you can crack this particular problem then there’s a lot of money to be made with your blog.
One last thing i have to mention about creating content is that you should definitely create a lot of it. Of course you should always try to maintain quality when you are blogging but creating a lot of content will allow you to attract many more visitors to your site than you would originally. This is because people use so many weird and wonderful keywords to find things on the internet that if you do have one of these obscure key-phrases in your text then there’s a good chance you will show up on google if your seo is right. Indeed i remember a few years ago google mentioned that one out of every 5 keywords they get are new to them. If its new to google then its probably new to a lot of webmasters too and so the competition should be low. Now i know your thinking how can i optimise for a keyword i don’t know anything about? Well you cant, but what you can do is create alot of good quality content and wait for people to find you using whatever means they can!