Ecommerce

Earning money part-time – practical?

On the one hand it seems like the perfect situation, make extra money with the web whilst still keeping your day job. But just how practical is it to do? Well for a start it’s by no means realistic for all types of web businesses, for example with a full online store. So I’m talking about a proper ecommerce site where you’re taking orders and shipping out products to customers. Don’t get me wrong an ecommerce store requires much less man-power than a real one but you still have all the usual headaches like dealing with customers, returns and managing stock etc. This is before you get to all the other essential activities like marketing and site development, there’s no way your going to manage this when you get home from work. Actually something like selling on eBay could be quite a chore too, anything that involves a lot of communication with people is going to require plenty of time.

I hear a lot about passive income these days but I think many people have the concept wrong. It’s not an income without work but it does mean the business doesn’t need constant attention in order to earn money, you can often put the time in when you have it which is ideal for many people. So what is the system and how much does it cost? Well I’m not selling a system for a start but in short I make money by building sites that I then sell advertising on, the great thing about this concept is I’m not responsible to anyone. How much time you want/need to put in is really up to you, but ultimately only you will be responsible for your success.

There are some other great little businesses that earn money with the net but if you’re looking to start part-time then:

  • You can’t be spending too much time dealing/negotiating with people.
  • Shouldn’t need you to check in every day, you want to only spend time when you have it.
  • Not much investment (I’m assuming if you’re willing to do 2 jobs you’re not rich!)
  • You want to focus on learning one or two main skills, you don’t have the time to learn everything.

The great thing is that building sites really does tick all of the boxes above and its getting very accessible for non-technical people to get started. But since I’m not trying to sell some overpriced ebook or pyramid scheme there’s no need to promise a magic formula that will do the work for you. It’s still a complex and time consuming business to learn, but if it was easy wouldn’t everyone be doing it?

On a slightly un-related note check out the video by Jim Rohn above, only just discovered his stuff lately but he does have some genuinely good points (not just the Anthony Robbins hype). Until next time.

Earning money with eBay, where’s the margin?

So a friend of mine recently mentioned that he wanted to get into eBay as he heard it’s a really good way to earn money online (him along with rest of world). So at a basic level what most people on eBay are doing is buying stuff locally and then selling it nationwide with the hope of making a profit. This in itself isn’t a revolutionary concept but there are a few key things eBay does really well:

  • They have the site/system already built. All you have to do is upload the details of your products and they handle the rest (all technical stuff). You don’t have to worry about building your own site and taking credit cards and all that involves.
  • They provide the customers. Ok so you can advertise your eBay listing on your own site or in other places but most of the sales are going to come from people browsing eBay and finding what you have to offer. Don’t underestimate this bit because attracting customers is one of the hardest things to do online, there’s a lot of competition out there.
  • Trust rating/system. If you have a new site it’s really hard to get people to trust you and even harder to get them to hand over credit card details, after all you could be anyone! EBay provides a great system for customers to view the history of a seller and what other customers thought of them. It’s a great system that allows small sellers to compete with the big retailers. I will trust a small seller with over 1000 positive reviews over a big retailer any day, they have much more to loose by providing bad service.

Earning money with ebay

So on the face of it earning money with eBay should be easy right? Well not really actually, even with all these benefits the margin on selling stuff on eBay is terrible. For a start you have all these little costs that eat into your profit:

  • Listing fees
  • Final value fees
  • Payment processing fees (PayPal/visa etc)

Don’t forget you still have to post whatever it is to the person, the whole thing seems like a massive headache to me so far. Here’s the biggest problem though, the margin you can make on most items is really low, around 5% – 10%. I know there’s lots of stories about people becoming millionaires via eBay but it seems to me the only way to do it would be sourcing a product that’s not readily available in a local market and adding a big margin. If you’re trying to compete with 100 other people selling the exact same thing you’re going to be haggling with other sellers to see who can do it £1 cheaper.

To me the eBay idea is great if you really don’t have a clue at all about the online world and you just want them to handle everything from the website to the marketing. But realise they are going to take a big chunk of whatever you earn for doing this. Also realise that they directly list all of your competitors right beside you every time someone searches for what you’re selling, eBay doesn’t care about your business on an individual basis, only the collective success of their site.

The problem for someone like me when I look at eBay is that I just see how much easier it would be to do all of that stuff myself:

  • Out of the box ecommerce solution like oscommerce
  • Take payment with PayPal (no need for merchant account I think?)
  • Some proper marketing of your site with SEO and PPC

The last point is probably a little over simplified but it is possible to do with time and effort. Once your there though and your generating your own sales on your own products you will realise how much bigger your margins are going to be.

So that’s all I have on the eBay thing, I have a feeling my friend is probably going to just plough ahead anyway, he’s stubborn when it comes to money like other people I know :)

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