Starting a blog to make some extra cash needs planning
Ok so let’s say you want to start up a new blog to help make some extra cash online. One of the biggest mistakes people make is just to start a general blog with the expectation that advertisers are going to want to pay lots of £££ to put up adds. When it comes to internet traffic quality is everything and if you don’t have visitors who are intent on spending money when they arrive at your site then there’s no way you or any advertiser is going to make any money off them. So what happens is many bloggers start a site about their own “pet passion” and hope it will automatically turn into a money spinner. Now this doesn’t mean you can’t write about what you are interested in but you must target it in a way that is going to create some kind of potential for earnings.
Let’s say you are interested in photography, the wrong move would just be to talk about why you love it so much and show all your pictures online. A much better strategy would be to target people looking for a specific camera and to write up a real quality and detailed review on this camera. Then promote this review by attracting links for it from other quality (related) sites. Hopefully with time and some luck you may be able to rank your review when people are searching online for this specific model. The key is that you know people who find this review will already be “thinking” about making a purchase and so this visitor is very valuable both to you and potential sellers of this product.
Many people can’t get over this concept that I’ve just explained as they only want to write about what they are interested in and don’t want to deviate from it for a second. Now i have nothing against personal blogs at all but at the same time you have to decide what your priorities are and if your mission is to earn money or to just entertain yourself and your visitors. This doesn’t mean you can’t combine your passion with your money making abilities, you just need to plan out exactly how you are going to tackle it.